How Can I Improve My Quality Score?

If you’re like everyone else who uses AdWords, you’ll encounter problems with Google’s Quality Score feature at some time or another. Improving Quality Score sometimes seems like the “Holy Grail” of AdWords – the ultimate goal that can never be reached.

Your Quality Score is Google’s rating of the relevance and quality of both your keywords and PPC ads. Google uses it to determine your CPC (cost per click), multiplied by the maximum bid you set for determining your ad ranking in Google’s ad auction process.

Increasing your Quality Score by just a single point for one keyword can make a huge difference to the amount you pay in bids on that keyword. It, therefore, comes as no surprise when people tell us about the frustration they feel when they spend hours working on their account for little or no return.

The fact of the matter is that this is really too big a subject to cover properly in a single post, but here are some general pointers that may be useful.

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Push Past Your Boundaries

In many a yoga class I’ve heard it. “Play your edge.” What does this mean?

To play your edge means to always teeter on the brink of your comfort zone. I think of this like a circle. In the middle you’re warm, cozy, safe, not doing anything too risky (or fun). Step out a little further…and a little further and you’re at that painted yellow line.

You’re still safe behind that yellow line, but not quite as comfy as the middle. Go past the line, maybe stick your toes off the edge of the circle.

Here is where you kind of freak out a little, you’re not feeling safe, but you are doing something worthwhile. Eventually, the circle grows past your toes and there you are, ready to step out a little more, lesson in hand.

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Raw Food Diet Changed My Life

Two and a half years ago I was probably at my lowest point health wise. I had just graduated college, moved out on my own, and spent the summer living it up with my roommates. The shock of working full time, white not quite knowing if what I was doing was right for me was often balanced out by eating whatever the hell I wanted.

Constant dieting throughout high school led me to go on a tailspin throughout college and beyond. Around October 2007 my two roommates and I decided that we needed to do a cleanse. We chose to do the Lemonade Diet, also known as the Master Cleanse, for 10 days. I had done this before but found it extremely difficult emotionally.

This time I meant business. I knew that if I didn’t change my ways I would go on feeling the way I did forever. I was lethargic, unmotivated, uninspired, had digestive problems, and was just going through the motions. If “blah” was a feeling, that was how I felt. I needed a drastic change.

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A Day at the Doctor’s Office

So one would think I went to the doctor today because I have been sick (still fighting this cold/cough D bestowed upon me).  Logical guess but sadly you’d be wrong.  Today was my all-too-regular visit with my allergist.

To back up: all through life I sniffled.  I used to joke that I had a cold year-round.  It wasn’t until grad school when a friend of mine said, “Are you sure you don’t have allergies?”  I’ll be honest, the thought had NEVER crossed my mind.  And why would it.  No one else in my family has allergies.

But once it was there, I decided I had to get it checked out.  So I scheduled an appointment with an ENT (I cannot remember if that was recommended to me or if I just didn’t know that there was such a thing as an allergist).

I remember that I was 5 minutes late to the ENT and that there was a LONG line at reception.  Of course, being a new patient, I then had to fill out tons of paperwork.  When I finally got called back it was 30 minutes past my appointment time.

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Improve your confidence

I have been doing a series on the secrets to improving your confidence. This fourth article reveals the secret of speaking up.

As someone is considering working from home as one of the ways to earn extra money confidence is key. The level of your success is directly tied to your level of confidence. People naturally want to follow confident people.

In a legitimate home Internet business, you will receive training on many aspects of marketing in theory. However, there will come a time when you will have to speak to someone who wishes to join you in your business.

Most people have a level of discomfort when talking to someone interested in joining their business opportunity. This is perfectly natural. The situation is similar to attending a meeting in a ‘job’ or say a conference. The Chairperson or Speaker finishes and asks if there are any questions? In a lot of cases, there are none.

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Be Your Own Guide

Recall visits to a museum, an art gallery, a national park, or a historical site when you have been escorted through a guided tour. A guided tour presents a visitor with a knowledgeable introduction to what is being viewed.

The tour helps you focus on what is interesting or important, offers you insight into the exhibit or experience that helps you appreciate it more, and provides a framework for understanding what you encounter.

In contrast, unless you are already quite knowledgeable, you will probably miss some significant elements of the experience if you wander about by yourself.

This is also true of students struggling to make sense of textbook readings in their classes. A “chapter tour” can provide them with enough direction and background so they can learn what’s important in their reading.

Teaching/Learning Activities

A Chapter Tour is a form of study guide that “talks” the reader through a chapter, and points out elements of the text that warrant special attention. Using a Chapter Tour activity involves the following steps:

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THE PSYCHOLOGY OF ME (ACCORDING TO RELIABLE INTERNET SOURCES)

Capgras delusion is a disorder in which a person holds a delusion that a friend, spouse, parent, or other close family member (or pet) has been replaced by an identical-looking impostor.

I started the day off doing a favor for a complete stranger. I took a Brain Lateralization Test and then answered some questions about algebra. Sounds interesting, doesn’t it?

Well, it was! I LOVE taking tests about my brain, personality, or addictions. As messed up as I feel, I find it comforting to know that there’s an actual name for what’s wrong with me. It’s almost as good as finding out there’s nothing wrong with me.

So, after I completed this test and helped someone finish a research project and quite possibly graduate, I looked for more psychological tests to take. I got some VERY interesting results.

Brain Lateralization Test (Took 2 different ones to make sure) Right Brain ( 42%, 44&) Left Brain (54%, 56%)

“Left brainers” are orderly, articulate, and literal. They can understand directions or anything logical or explicit. They have trouble comprehending emotions and abstract concepts. They doubt anything that is not stated or proven.

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Have you seen Sharkwater? It made me cry

Bring out the Charles Darwin in you – today! This isn’t the most timely post but if you give a shit about nature, which ultimately means you give a shit about yourself, you will find this very interesting.

UNC professor Pat Davison unveiled his latest multimedia project today called “Living Galapagos.” Coined as the “first in-depth multimedia project to examine the impact of humans in the Galapagos Islands,” this Flash-based project is definitely a sight to see. Davison traveled with 21 students and four coaches to document the stories, people, places and facts of the islands.

This is probably my dream project. Great sound, video, and photo, plus it’s all wrapped up in a slick map. My only complaint is in conjunction with Innovative Interactivity’s review in that it could use a navigation bar, but it’s easy enough to work around. The beauty of this piece just furthers my impatience with learning Flash better as these are the kind of projects I want to be working on but I am getting better – I think.

Have you seen Sharkwater? It made me cry more than Cinema Paradiso and that is saying a lot. The film, of course, discussed sharks but also investigated various aquatic issues. In particular, the narrative focused on the perils of longline fishing, which is illegal in certain parts of the world.

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The Good Grades Guide Review

Quite frankly, Hans Wellman M.Ed. has got a sense of humor and isn’t afraid to use it.  The Good Grades Guide had me laughing on the first page and that kept me turning the pages.

Wellman has packed the Good Grades Guide will solid, scientifically backed information that students and teachers can apply that night for more successful studying.

The Good Grades Guide helps students discover how they learn best and the most effective study strategies specifically for them.  Wellman also explains how your brain retains information and gives specific tips on how to study.

In the Good Grades Guide Wellman covers all of the ground students need to become more successful and achieve the goals they set for themselves.

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Eating Healthy Made Affordable

Community Supported Agriculture is the New way to Shop for Food

I resigned from my job to be a full-time stay-at-home mom to Miss Aubrey.  My husband and I went before the Lord to seek His blessings on this matter.

I remember telling God that in doing this I wanted to still be able to eat organically and travel. Look what God has done! I am eating organically, locally grown food more now than ever before and I am still traveling.

It wasn’t that God initially blessed us with financial increase to be able to maintain the lifestyle that we enjoyed before my resigning. To the contrary, there has been lots of sacrifices.

The Good News tells us to seek and we shall find. That is exactly what happened to me. As I searched for affordable ways to continue to eat organic and all natural foods, God gave me the wisdom to make that happen on our one income budget.

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