Startup ideas

Do Not Expect Excellence If You Aim For Mediocre

How we feel about the work we do or the ventures we’re involved in can have a tremendous impact on our happiness and the quality of our life. I write about this quite a bit on Wake Up and Start Living, simply because most of us spend about eight hours a day doing just that, working.

Today, I’d like to talk about being excellent at what you do and how it can improve the quality of your life. Let’s dive right in.

You Have What It Takes

First of all, allow me to remind you that you have what it takes to achieve your goals and dreams. I’ll go even further by saying that I am convinced that you have what it takes even though most of us have never met in real life. Why am I saying this?

Part of the reason I can get excited about other people’s projects, ideas, and goals is because I see the potential in these people when they talk about their goals and dreams. People enthusiastic about their goals and dreams emanate that enthusiasm and energy, you can see the potential in their eyes. These people, every one of you, are the foundation to success and excellence.

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New Features For The AdWords Keyword Planner

Many users have been very frustrated with the new look  Keywords Planner. Google got lots of feedback about the recent changes and not a lot of it has been good.

However, it would seem Google have been listening for once. They’ve now added new features to the tool based on the criticism you have been giving them.

These new features include:

  • Being able to include or exclude specific terms from your keyword list.
  • A “More Like These” button to find search terms that are similar to a specific keyword idea.
  • Restricting your results to keywords that include the exact words or phrases and their close synonyms that you typed in the search box.
  • Adding stars to keywords that you would like to save and review later.
  • Easier editing, and copying so you can transfer your keywords to a spreadsheet.
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How Can I Improve My Quality Score?

If you’re like everyone else who uses AdWords, you’ll encounter problems with Google’s Quality Score feature at some time or another. Improving Quality Score sometimes seems like the “Holy Grail” of AdWords – the ultimate goal that can never be reached.

Your Quality Score is Google’s rating of the relevance and quality of both your keywords and PPC ads. Google uses it to determine your CPC (cost per click), multiplied by the maximum bid you set for determining your ad ranking in Google’s ad auction process.

Increasing your Quality Score by just a single point for one keyword can make a huge difference to the amount you pay in bids on that keyword. It, therefore, comes as no surprise when people tell us about the frustration they feel when they spend hours working on their account for little or no return.

The fact of the matter is that this is really too big a subject to cover properly in a single post, but here are some general pointers that may be useful.

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Get More Inspired with Less… Much Less

I’m a sucker for a minimalist on a journey. Anyone who can walk away from a job that makes them unhappy, start a business with pretty much nothing, or pursue their art all with a creative strategy like minimalism is completely dazzling to me. While I wouldn’t call myself a minimalist, I embrace minimalist sensibilities, a desire to live with less and simplify. Living with less is subjective.

Some would think my carriage house in Brooklyn, NY is too small. Others way too big. For me, it’s perfect for what we want, and I don’t feel the need to fill every square inch with stuff. I’m comfortable with what I have and enjoy a lean aesthetic. However, I spent the first half of my tenure in New York with little more than a bed, dresser, love seat, and clothes and was quite happy with what I owned.

Everything else I used was generally a roommate’s or came as a free hand-me-down. It was enormously convenient when moving around apartments, spending less time on cleaning, and having more money at my disposal for travel and the things that actually mattered to me.

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Don’t be of taking a stand – Say what you believe

I read the other night an interview with Angelina Jolie and something she said rang a chord with me. When asked about her polarizing persona, she said “I think anybody that makes a decision about where they stand is going to cause strong opinions about them.

But I think that’s what you should be hoping for in life, so I take that as a very good sign. That some people support me and some people really don’t like me tells me that I’m making decisions and I’m standing strong for something I believe in.

I’m making choices in life. And that’s the right thing to do.”

Maybe to some standing up for what you believe in without fear of judgment or possible repercussions is not an earth-shattering thing. But to me it is. It’s like the climbing of Mount Everest of personality traits…so big, so hard, so unattainable. It’s also so beautiful.

I love people that are not afraid of taking a stand and saying what they believe in, especially if they know that their opinion will be unpopular. Angie (yah, we’re close like that!) is the extreme of this trait. She’s not only NOT afraid; she relishes it and counts it as proof of her success.

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What are you passionate about

“Ask not what the world needs. Ask what makes you come most alive, and do that.  Because what the world needs, is more people who have come alive.” –Thomas Merton

Connecting to what makes you you is so important, if not the most important thing, in living a healthy, happy life.

Right before I decided to change my diet, I felt completely disconnected with myself. I lost most of what was me and felt totally off balance. I didn’t really know why, or how to fix it but I inherently knew something was off and was miserable with the cycle of the everyday.

All free time outside of work was spent eating, drinking, or on the couch watching TV. Lost, I turned to food to find my balance. This was keeping me even more bogged down and was ultimately the cause and relief of all my problems. I knew that I needed to find myself again, reignite my abandoned passions and discover new ones.

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