Startup ideas

How Can I Improve My Quality Score?

If you’re like everyone else who uses AdWords, you’ll encounter problems with Google’s Quality Score feature at some time or another. Improving Quality Score sometimes seems like the “Holy Grail” of AdWords – the ultimate goal that can never be reached.

Your Quality Score is Google’s rating of the relevance and quality of both your keywords and PPC ads. Google uses it to determine your CPC (cost per click), multiplied by the maximum bid you set for determining your ad ranking in Google’s ad auction process.

Increasing your Quality Score by just a single point for one keyword can make a huge difference to the amount you pay in bids on that keyword. It, therefore, comes as no surprise when people tell us about the frustration they feel when they spend hours working on their account for little or no return.

The fact of the matter is that this is really too big a subject to cover properly in a single post, but here are some general pointers that may be useful.

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Get More Inspired with Less… Much Less

I’m a sucker for a minimalist on a journey. Anyone who can walk away from a job that makes them unhappy, start a business with pretty much nothing, or pursue their art all with a creative strategy like minimalism is completely dazzling to me. While I wouldn’t call myself a minimalist, I embrace minimalist sensibilities, a desire to live with less and simplify. Living with less is subjective.

Some would think my carriage house in Brooklyn, NY is too small. Others way too big. For me, it’s perfect for what we want, and I don’t feel the need to fill every square inch with stuff. I’m comfortable with what I have and enjoy a lean aesthetic. However, I spent the first half of my tenure in New York with little more than a bed, dresser, love seat, and clothes and was quite happy with what I owned.

Everything else I used was generally a roommate’s or came as a free hand-me down. It was enormously convenient when moving around apartments, spending less time on cleaning, and having more money at my disposal for travel and the things that actually mattered to me.

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Don’t be of taking a stand – Say what you believe

I read the other night an interview with Angelina Jolie and something she said rang a chord with me. When asked about her polarizing persona, she said “I think anybody that makes a decision about where they stand is going to cause strong opinions about them.

But I think that’s what you should be hoping for in life, so I take that as a very good sign. That some people support me and some people really don’t like me tells me that I’m making decisions and I’m standing strong for something I believe in.

I’m making choices in life. And that’s the right thing to do.”

Maybe to some standing up for what you believe in without fear of judgment or possible repercussions is not an earth shattering thing. But to me it is. It’s like the climbing of Mount Everest of personality traits…so big, so hard, so unattainable. It’s also so beautiful.

I love people that are not afraid of taking a stand and saying what they believe in, especially if they know that their opinion will be unpopular. Angie (yah, we’re close like that!) is the extreme of this trait. She’s not only NOT afraid; she relishes it and counts it as proof of her success.

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What are you passionate about

“Ask not what the world needs. Ask what makes you come most alive, and do that.  Because what the world needs, is more people who have come alive.” -Thomas Merton

Connecting to what makes you you is so important, if not the most important thing, in living a healthy, happy life.

Right before I decided to change my diet, I felt completely disconnected with myself. I lost most of what was me and felt totally off balance. I didn’t really know why, or how to fix it but I inherently knew something was off and was miserable with the cycle of the everyday.

All free time outside of work was spent eating, drinking, or on the couch watching TV. Lost, I turned to food to find my balance. This was keeping me even more bogged down and was ultimately the cause and relief of all my problems. I knew that I needed to find myself again, reignite my abandoned passions and discover new ones.

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A Day at the Doctor’s Office

So one would think I went to the doctor today because I have been sick (still fighting this cold/cough D bestowed upon me).  Logical guess but sadly you’d be wrong.  Today was my all-too-regular visit with my allergist.

To back up: all through life I sniffled.  I used to joke that I had a cold year-round.  It wasn’t until grad school when a friend of mine said, “Are you sure you don’t have allergies?”  I’ll be honest, the thought had NEVER crossed my mind.  And why would it.  No one else in my family has allergies.

But once it was there, I decided I had to get it checked out.  So I scheduled an appointment with an ENT (I cannot remember if that was recommended to me or if I just didn’t know that there was such a thing as an allergist).

I remember that I was 5 minutes late to the ENT and that there was a LONG line at reception.  Of course, being a new patient, I then had to fill out tons of paperwork.  When I finally got called back it was 30 minutes past my appointment time.

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Push Past Your Boundaries

In many a yoga class I’ve heard it. “Play your edge.” What does this mean?

To play your edge means to always teeter on the brink of your comfort zone. I think of this like a circle. In the middle you’re warm, cozy, safe, not doing anything too risky (or fun). Step out a little further…and a little further and you’re at that painted yellow line.

You’re still safe behind that yellow line, but not quite as comfy as the middle. Go past the line, maybe stick your toes off the edge of the circle.

Here is where you kind of freak out a little, you’re not feeling safe, but you are doing something worthwhile. Eventually, the circle grows past your toes and there you are, ready to step out a little more, lesson in hand.

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